Facebook Life Blog Re-Design
I led a 4-month cross-functional project to update & improve the visual design and user experience of the Facebook Life Blog.
Skills used: art direction, user experience, web design, interaction design, coding, vendor & stakeholder management, project management
> The Challenge
Improve user experience, update visuals, streamline branding, launch new functionality, as well as create a blog experience that encouraged user exploration and discovery of content.
> Where we started
The existing Facebook Life Blog was uninviting and visually overwhelming because of its layout and outdated branding. There were also opportunities to improve the user experience on mobile devices.
> The Process
The full project lifecycle included:
Gathering requirements
Stakeholder feedback on current blog
Review and analyze user traffic
Design & UX evaluation
Vendor partnership, including project scoping, contracts, billing
Interaction Design
Visual Design
Engineering
Phased Stakeholder & leadership feedback
Quality Assurance & internal testing
Change management & internal communications planning
Launch
Measurement & reporting
The new Facebook Life Blog
Take a look at the new Facebook Life Blog experience: www.facebook.com/careers/life
> Key Metrics of Success
In the first 3 months after the re-design launched, we saw:
+40.7% increase in time on site for the Facebook Life Blog – from 00:02:15 to 00:03:09 mins
249 additional unique page views as a result of the search query results, showing success of the new Search functionality and increased user engagement