Employer Brand Blog – UX Improvements
I led an 8-month cross-functional team, focused on improving the user experience & business impact of the Facebook Life Blog.
Skills used: art direction, user experience, web design, interaction design, coding, vendor & stakeholder management, project management
The Challenge
Based on feedback from internal business stakeholders and job candidates, we identified the need to more easily allow candidates to find content relevant to their skills, interests and work experience on the Facebook Life Blog. We also wanted a way to feature content based on priority employer brand narratives & amplify diversity and culture stories. Creating a flexible design for the blog was also a priority, helping our team publish best-in-class content that aligns to Facebook employment brand standards.
Where we started
The existing Facebook Life Blog had been updated in the previous two years, but new opportunities to optimize the design & UX emerged after the first re-design launched.
Existing Facebook Careers Blog
The Updates
We launched a new design & user experience on the Facebook Careers Blog that includes the following improvements:
Improved search functionality, refining the keyword search relevance
Improved filter functionality, aligning to filter options in job search (Areas of Work, Locations, App/Service)
Curated content collections based on priority narratives & messaging
Streamlined & flexible page layout
Interactive visuals on blog home and posts (videos, image carousels, and static images)
Updated typography, color, branding, and layout of the Careers Blog to ensure alignment with the Facebook company brand.
The Facebook Life Blog
Take a look at the new Facebook Life Blog experience: www.facebook.com/careers/life
Desktop Experience
Mobile Experience
The Impact
In the three-month period after launch, we saw the following:
604k page views since launch, +34% vs. previous period
+14.4% in time spent on the blog since launch vs previous period
406k user visits, +48.3% vs previous period