Facebook Careers Website Re-Design
I led an 8-month cross-functional project to completely overhaul the visual design and user experience of the Facebook Careers website.
Skills used: art direction, user experience, web design, interaction design, coding, vendor & stakeholder management, project management
The Challenge
Improve user experience, update visuals, streamline branding, launch new functionality, including improved search and filtering, on the Facebook Careers website. Launch new pages with content dedicated to Diversity, Veterans, Facebook culture, How we hire and candidate FAQs. Create an interactive experience for users, using social media content and videos.
> View the live site here.
User & Business Goals
User Goals included:
Find open roles at Facebook that match their skills & experience
Apply to a role at Facebook & be hired
Learn about Facebook’s culture, mission, & values
Business Goals were to:
Increase Applications
Increase Time on Site
Decrease Bounce Rate
Increase Quality Leads
Increase Applicant Movement Through the Recruiting Funnel
Where we started
The existing Facebook Careers website had limited functionality and outdated branding.
The Process
The full project lifecycle included:
Gathering requirements
Stakeholder feedback on current site
Design & UX evaluation
Strategy development & proposal pitch to leadership
Securing budget & sourcing vendors
Vendor partnership, including project scoping, contracts, billing
Website Discovery session
Information Architecture
Interaction Design
Visual Design
Engineering
Phased Stakeholder & leadership feedback
Quality Assurance & internal testing
Change management & internal communications planning
Launch
Measurement & reporting
Site Map Information Architecture
Mobile Information Architecture
The new Facebook Careers Website
Take a look at the new Facebook Careers experience: www.facebook.com/careers
Key Metrics of Success
“Facebook (#11), for example, launched a new career website that focuses on employee experience. Candidates gain a clear understanding of the company’s culture from those who work there. As a result, the site contributed to its rise from 69th place in our 2018 report to 11th place in our 2019 report.”
– WilsonHCG, from their 2019 Fortune 500 Employment Brand Report
In the first 6 months after the re-design launched, we saw:
+13.13% increase in time spent by visitors on the website (meaning visitors were more engaged and explored more content)
+8.41% reduction in bounce rate (when users land on a specific webpage and leave immediately)
11.7M unique visitors (11.7M individual times a user visited the site)
45.2M total page views (total number of individual times a page on the site was viewed)
1.5M job applications (vs. 1.4M in 2017)
2089 employees hired from direct applications on the Facebook Careers website