Facebook Office Locations & Interactive Map
I led a 9-month cross-functional project focused on bringing a more interactive & streamlined user experience to the Locations section of the Careers website.
Skills used: art direction, user experience, web design, interaction design, coding, vendor & stakeholder management, project management
The Opportunity
Based on feedback from internal business stakeholders and job candidates, along with quantitative data, we identified these priority areas of opportunity:
Create an interactive experience that allows candidates to explore the geographic locations of our offices
Share a more vivid & unique story of each office location
Allow candidates to refine locations by type & region (Office or Data Center; APAC, EMEA, LATAM, NA)
Where we started
The existing Location section only allowed users to view office & data center locations by manually scanning the page. The map was a static image and users expected & wanted to be able to zoom in & click on individual locations to learn more.
The Updates
We launched a new design & user experience including the following improvements:
Interactive maps on all 80+ location pages, with neighborhood-level views to help users familiarize themselves with the area
Interactive map on the global Location Home page, including views for each region
Filtered views for data centers, offices, or both on global and regional maps
Updated typography, color, branding, and layout to ensure alignment with the Facebook company brand
Zoom & pan functionality on maps
Mobile Experience
The Impact
In the 10-month period after launch, we saw the following:
601k users, +140% vs. previous period
3.6M page views, +126% vs. previous period
41.9k applications submitted, +135% vs previous period